Resources

Welcome to the 2181 Consulting Resources page. These are the tools, frameworks, and guides I have created to help marketing teams work smarter, scale more easily, and make sense of the chaos that can come with fast-moving campaigns.

Here, you will find practical resources you can actually use, including frameworks to organize your work, courses to build skills, and books that break marketing systems down into simple, actionable steps. Everything is designed to help teams feel more confident, aligned, and in control of their marketing.

Push the Button™ Framework

The Push the Button™ Framework is my signature 8-step approach to building effective, scalable marketing automation systems from the ground up. Designed with beginners in mind, this framework walks you through each phase of the automation journey, from mapping your workflow and setting SMART goals to selecting tools, securing leadership buy-in, running a 30-day pilot, and scaling with confidence. Whether you're starting fresh or optimizing an existing process, this method brings clarity, collaboration, and measurable results.

The Mechanics of Marketing Automation Course

You don’t need to be a tech expert to get started with marketing automation. You just need a strategy that makes sense — and someone who can walk you through the process without all the fluff.

The Mechanics of Marketing Automation is a no-pressure, beginner-friendly course designed to demystify automation and help you lay a strong foundation. Whether you're a nonprofit leader, entrepreneur, or new marketing hire, this course will help you move from confusion to clarity.

What You’ll Learn

This 13-module course walks you through:

  • What marketing automation is (and what it isn't)

  • My 8-step Push the Button™ Automation Framework

  • Choosing the right tools for your organization

  • Planning and implementing a 30-day trial

  • Building workflows with confidence

  • Collaborating with your team and stakeholders

  • Expanding your efforts once the foundation is strong

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Push the Button: Marketing Automation for Beginners

Marketing automation is more than just clicking buttons and setting up tools — it’s about understanding the bigger picture and building a strategy that aligns with your unique business needs. In Push the Button: Marketing Automation for Beginners, Aleshia Moyamba introduces a comprehensive framework to help small teams, freelancers, and entrepreneurs not only grasp what automation is but also how to make it work for their specific goals. This book and workbook combination is designed to teach you the mindset, structure, and real-world questions to ask before diving into automation. It’s not about following a cookie-cutter tutorial; it’s about understanding the key principles and how to apply them in your own workflows. 

You’ll learn:

  • What marketing automation is and why it matters for your work.
  • How to choose the right platform to fit your needs and goals.
  • Think through workflows that make sense for your work.
  • Lay a strong foundation for scaling and expanding your automation efforts. 

By the end, you’ll have a clear understanding of how to approach marketing automation confidently and clearly, armed with the tools and mindset you need to build a sustainable, customized strategy.

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